According to Maslow's Hierarchy of Needs theory, "safety needs," which include health and mobility as well as protecting one's personal belongings, are one of the most fundamental requirements that humans have, coming immediately after "physiological needs," such as food, water, and shelter. Many people experiencing homelessness are unsheltered, meaning that they struggle with even the lowest level on the pyramid. As a result, they are on their feet for many hours a day without socks or proper shoes, leading to physical and infectious diseases of the foot that drastically affect their physical mobility. RollingOn aims to address the fundamental "safety needs" level of Maslow's hierarchy by helping people experiencing homelessness, especially those who are unsheltered, have improved foot health and physical mobility along with better security for their personal belongings.
Rural areas in particular have a disproportionately large population of unsheltered homeless groups. For example, the percent of people experiencing homelessness who are unsheltered in the entire state of Georgia (54%) is nearly twice that in the city of Atlanta (32%). This can be attributed to the lack of homeless shelters available within reach for the rural communities of the state. Along with all of the struggles that people experiencing homelessness face everyday, the majority of them do not have a proper way to protect whatever little they have. They need a place to keep their most important possessions, such as birth certificates, passports, and other documents. Unfortunately, for many people experiencing homelessness, their only option for safekeeping their belongings is a disposable plastic garbage bag. This same bag is often also a place for clothes and even food items. A garbage bag should not be the solution for people experiencing homelessness to protect their essential belongings.
RollingOn aims to address the fundamental "safety needs" level of Maslow's hierarchy by helping people experiencing homelessness, especially those who are unsheltered, have improved foot health and physical mobility, along with better security for their personal belongings.